As the founder of this company, I want to share with you my experiences and thoughts from the adventurous year that just passed. 2023 was a year full of challenges, but also successes, lessons, and new opportunities. All these have taught me a lot and inspire me to continue my journey with even greater passion and dedication.

The Challenges of 2023:
2023 was like a never-ending marathon. The biggest difficulty we faced as a company was the increasing cost of materials. Thus, we found ourselves raising our prices, which caused some discomfort. We tried to remain stable and competitive, but we couldn't manage it as our own fixed costs were equally increasing. What we never forgot, however, is the value of open communication with our customers, which helped us maintain their trust.
The Successes of 2023:
Among the challenges, we found reasons to smile. Our business not only survived but managed to be profitable. Participating in 'Dragons' Den' was like a beacon of light, attracting new customers and partners. And, of course, our team, with their incredible adaptability and responsiveness, was our true ace.
Lessons from the Failures:
Through difficulties, we learned to be more flexible and to react quickly to changes. We also strengthened our communication with customers, showing transparency and building a deeper relationship with them. And of course, we improved our processes to be more prepared for future challenges.
New Trends and Strategy for 2024:
In recent years, we have noticed a significant trend: people want to support local, Greek, and ethical businesses. This gave us the opportunity to create a new strategy for 2024, focusing on attracting these customers and emphasizing our values in our marketing.
Advice to Myself:
I would advise myself to be open to changes, to seize new opportunities, to pay attention to communication, to invest in development, and not to forget the importance of ethics and sustainability.
Expectations for 2024:
For 2024, we aim to strengthen our position in the Greek market by designing products, as much as possible, at affordable prices, respecting our consumer audience, to enhance our online presence, to invest in the development of our employees, and to face each challenge with flexibility and decisiveness.
Internal Discoveries of the Past Year:
The past year was like a journey of self-discovery for me. I discovered how strong my resilience and my limits are. When I started the business, I had no idea of the strength and resilience I possess. Through the difficulties I encountered over these years, I came to this realization. The moments of success of the company fill me with great joy and pride for my team.
Personal Challenges and Formation:
Personally, the biggest challenge is to find a balance between professional and personal time. This is something that I dare to admit I have not managed to achieve in practice. Managing a business is demanding, and I have learned to appreciate the moments of peace and personal rest more.
Personal Ambitions and Goals for 2024:
For 2024, I have set as a professional goal to further consolidate the company's position in the Greek market and as a personal goal to find time for myself. I want to live moments outside of work and be able to return more creative to the daily routine of work.

Closing this review, I just want to say a big thank you. Thank you to all of you who were there with me during this crazy and unpredictable year. The challenges, the successes, the laughter, and even the tears - all made us stronger and more conscious. I look forward to 2024, ready to seize every new opportunity and create even more beautiful moments - not only for the business but also for myself personally. Let's go strong for an even more exciting year!

Xoxo,
Mirketa