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Our Story

Let us introduce you, to our little paradise! It all started a few years ago when Mirketa (owner of No Thinkin) in her effort to find the ideal pair of jeans discovered a gap in the market that had to be filled: the lack of jeans for girls with personality and women with attitude. That problem led her to buy conventional jeans, remodel and decorate them all by herself in her teen bedroom. After finishing her Marketing studies, Mirketa decided to take the next step and create her own denim specialized brand. Therefore, No Thinkin was born. Despite the super - low budget and the teen bedroom, which would be the headquarters for the following two years, Mirketa was committed to her dream. Till today, No Thinkin remains opposed to the fast fashion movement, designing and producing fashion items in Greece. Respect for the environment, people’s working rights and customer’s excitement are our key priorities. Gladly, not in the teen bedroom! The dream continues…

Our Mission

We are a 90s inspired, powerful brand, offering premium quality clothing made for the badass women of this world! We’ll keep embracing diversity, boosting confidence so you can keep on being you & run the show. In a falling apart world, feeling good with ourselves and our choices is essential. In No Thinkin we help women feel comfy but not messy, sexy but not needy, bold but not distant. Love yourself & support your choices is on of our mottos!

Our Values

At No Thinkin we support the “slow” & lasting fashion. We love new trends, though we employ traditional practices on designing & producing, trying to be transparent in all stages of our supply chain. Our products are designed & made in Greece, with love for you to standout.

No to: fast fashion, massive production, poor-quality products.

Thinkin about: the environment, human working rights, diversity, customer excitement.