And all you buy clothes, shoes, accessories that you will wear once or twice and after a while you will "forget" on the hanger. How rich do we feel when we leave the big fashion chains with bags - many bags - full of transient objects? T-shirts of the moment, dress for the exit and shoes that in less than a month will no longer be worn.

At that moment the adrenaline of the need hits red and the endorphins are jumping us with joy that we will return home to open the thousands of things we got. Those that in two and three months will have acquired holes, stains or even will have changed shape and appearance from washing alone. Reality is somewhere in between and is completely subjective.

It is not as easy for someone to give 100€ for clothes and in the next step is not the same way you will spend them. In fact, it is a game of marketing and mind. Someone sells you a lot and cheaply to buy more and it makes sense to be "sweetened" by the relationship between quantity and price. But here quality does not exist anywhere just like uniqueness.

That's where the term conscious shopping comes in and tries to "hit" the minds of consumers by saying that the quality and life of a garment to endure needs solid foundations from its manufacture. Apart from that, it is now proven that most fast fashion companies take advantage of production materials and people - children and adults - to produce at degrading prices and time, which over the years has become widely understood and small changes are slowly bringing positive results.

So essentially, we are talking about changing the quality of life not only of ideas and of where and what you buy. Whether someone feels rich or poor should be defined by his feelings and values and not by the clothes, material goods and bags of countless items one shops.

Food for thought until you hit the stores again.

Xoxo,
Elena